Rx-Insight

Strategic Management 

The 5 Ps:

– Product:       

Identifying & implementing suitable product line with corporate synergy

Identifying & nurturing “Engine Product” that drives volume & revenue

– Place:           

Identifying Market potential / Sales Potential / Revenue potential (Profitability)

– People:         

Manpower deployment strategies

Better strategic implementation & strategy execution through understanding.

Updating Knowledge & Skills in field language easily understood by field persons

– Promotion:   

Scientific based & Brand focus promotion for brand building

– Pricing:         

GC Volume v/s GC Percentage

Strategic Directions : 

  • Therapy / Brand Management

 

  • Medical & Marketing Content Development

 

  • Field Force – Execution Excellence

 

  • Strategy Gap Analysis (SGA)

 

  • Business & People Development